Direct Mail and Marketing Services Melbourne
Melbourne Mailing is an established and trusted direct mailing services provider in Australia. We are a privately-held company in Australia with an established name in offering direct mail solutions since 1993. We as a mailing house in Melbourne take pride in ourselves providing a premium service offering at cost effective rates. There are certain compelling reasons for a firm to depend on direct mailing campaigns. Industry reports reveal that direct mailing services have a response rate of 3.7%, which is approximately 30 times higher than response rates from email marketing. Prominent customers for Melbourne Mailing include local shops, financial services firms and insurance companies who want to provide customized offers to customers. We also have happy customers from sectors like entertainment, tourism and automotive, among others. Since direct marketing methods need deep-focus and specialization, Melbourne Mailing has grown its strengths significantly in the last few decades. The company has an exclusive manufacturing and storage facility in Fairfield, Melbourne, which enables it to truly serve customers well.
Direct Marketing Australia
Though the response rate is on the higher side, there are certain strategic necessities that encourage companies to adopt the direct mail marketing channel. Primarily the success of direct marketing campaigns depends on two factors and Melbourne Mailing checks this list. First, the direct mail service should deliver relevant promotional material to the right audience and second, direct mail envelopes should be valued and acted upon by the prospective customer. Success lies in identifying the right mix between these two factors. Melbourne Mailing makes use of unique but proven customer targeting and deep data methods which help in finding out qualified customers to target, enhancing the response rate of the campaign. This approach helps businesses optimize their direct mail campaign ROI. Reports suggest that a $1 spend using direct mail marketing results in a long-term return of $12 which is significantly higher when compared to other non-contact marketing approaches.
Australia Post Direct Mail
After identifying the list of prospects for direct mailing, the crucial step in ensuring complete success is in executing a flawless delivery method. Melbourne Mailing through its established experience in the field has a fool-proof framework that has earned the firm ISO certifications for quality, environmental compliance, and health/safety. Through continuous learning and improvements to their process, we have evolved ourselves in bringing an end-to-end solution for direct mail fulfilments. Melbourne Mailing, with its proven excellence in this field, combines optimal customer contacts and a well-executed direct mail campaign to create win-win outcomes.
We also offer 3pl Logistics & Fulfilment Services in Melbourne. Find more information about third party logistics Melbourne.